Technical Audit

Last Updated 09.08.2020

Tessitura, TNEW, and WordPress

Tessitura is an enterprise application used by performing arts and cultural organizations to manage their activities in ticketing, fundraising, customer relationship management, and marketing.

TNEW (Tessitura Network Express Web) is a product by Tessitura with a public web interface connected to the Tessitura backend, to sell tickets, manage memberships and accounts.

At its core, Tessitura is a CRM tool and Ticketing application.

Goals

1. WordPress Marketing Site

Use WordPress as the primary CMS ( Content Management System ) to easily edit, control, and publish new and existing content.

2. TNEW Custom Template

Use the TNEW system to create a custom template that aligns with the WordPress marketing website and allows for a seamless user experience between both the WordPress site and the TNEW web application.

Overall, the aim is to integrate Tessitura with WordPress to get the best of both worlds by using Tessitura’s growing and developing web application along side a white label and easily updatable marketing site.

Integration Options

There are three options for achieving a website that integrates with Tessitura:

  1. Fully customized API integration
  2. Deploy TNEW web app
  3. Hybrid approach integrating TNEW into a WordPress page section

Recommendation: a Hybrid Approach

On a hybrid approach, we can avoid the time and effort needed for a fully customized API integration. Instead, we can leverage TNEW to populate event content within a section of a WordPress page.

What does this hybrid approach look like?

Simply we inject TNEW into a WordPress page template to populate dynamic content from Tessitura’s platform.

UX WordPress Template Mockup

Freight and Salvage - UX Mockup

Overall, we let WordPress do what it does best in terms of showcasing content with an intuitive user experience and utilize TNEW for creating a purchase path and executing the transaction.

Questions for Freight & Salvage

01.  Are there any new features Tessitura provides that Ticketfly / Eventbrite didn’t cover in terms of the front-end facing aspects of the website? 

02.  Is there anything that Tessitura does not currently provide that you would like to include on the migration / integration?